No single solution fits every given business situation. Which is why we develop or adapt individual, tailored, or customized solutions to address precisely the questions and issues that are unique to each and every client.

Providing every important research method, our services cover the full spectrum, from the most innovative, interactive, online methods to the most traditional.

Qualitative Research Services

Understanding the core market context, opportunity and customer intent around a given product service, image or idea. We explore this in detail using the most innovative projection techniques among individuals or small groups, including:

Traditional Focus Groups
Online Focus Groups
Depth interviews etc

Quantitative Research Services

Quantifying how a product or service is perceived or used. We develop an understanding of, for example, a business opportunity, by assessing the market potential, unmet customer needs, or by testing out a brand new product or advertising concept, or quantifying and evaluating ongoing brand performance. We use the most sophisticated modeling and cluster analysis techniques available. Some of the survey methods we use to achieve this include:

Face-to-face
Telephone
Postal/mail research
Online surveys

Internet research Services

Internet and New Media Research at NMR is co-ordinated by our specialist business unit - NMR specialists. We provide leading-edge market research solutions to clients looking to maximize the opportunities of the Internet. By combining in-depth market knowledge, with the latest research techniques, and sophisticated use of Internet market research technology, we provide our clients with immediate and informed market analysis, insight, and innovative business solutions

Our market research expertise

We help you better understand your brand, your markets, relationships and opportunities and your customers, including issues such as:

        Advertising and mass media communications evaluation
       Consumer Behaviour
       New product development
       Brand performance
       Segmentation and positioning